Singapore, 3 Mar 2005 -- United International Pictures and Encore Films are pleased to announce their joint-theatrical distribution of the Korean film APRIL SNOW 《外出》, starring Bae Yong Joon ("Untold Scandal") and Son Ye Jin ("A Moment to Remember", "The Classic"), in Singapore and Malaysia.
APRIL SNOW tells the heart-wrenching story of a man and a woman who are betrayed by their respective partners and who later fall dangerously in love with each other. The movie marks Bae Yong Joon's return to the big screen after his maiden film "Untold Scandal", which was released in Singapore last year. Bae's publicity tour for "Untold Scandal" in Singapore caused a frenzy not seen here since Tom Cruise's tour in 2001.
Production for APRIL SNOW started on 4 February this year in Samcheok of Gangwon Province. Long before the film's start of photography, APRIL SNOW, the new project by acclaimed director HUR Jin Ho, has received tremendous interest from the media. Director HUR Jin Ho has become a well known figure in the European market ever since his movies "Christmas in August" and "One Fine Spring Day" were presented at the Cannes Film Festival's "Critic's Week" in 1988 and at the International Film Festival Rotterdam in 2002 respectively.
After it became known that Bae Yong Joon, one of the biggest stars in Asia, had accepted the lead role in APRIL SNOW, buyers from all over Europe and Asia vied for the distribution rights for the movie. Among them, Japanese buyers showed the biggest interest, with seven major distributors competing for the deal which was eventually given to Universal Japan for their precise marketing strategy and strong distribution channels.
A Southeast Asian-wide simultaneous release in September across countries like Japan, Taiwan, Hong Kong, Malaysia and Singapore is now in the pipeline, with plans for a possible pre-opening publicity tour as well. The exact release date of the film will be announced later.