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The Charity Gala Premiere of Korea's Romance Blockbuster "April Snow" in Aid of the Breast Cancer Foundation

SINGAPORE, September 8, 2005 – April Snow’s Singapore Charity Gala Premiere will be held on October 5, Wednesday, 7.00pm at Cathay Orchard Cineplex.


Tickets for the charity gala premiere will go on sale at the box office of Cathay Orchard from September 9, Friday. Each ticket costs S$28 and includes a goodie-bag. All proceeds from the sale of tickets will go to the Breast Cancer Foundation.


April Snow stars popular Korean actors, Bae Yong Joon and Son Ye Jin. The film has already garnered 95,000 pre-opening ticket sales in Japan, where the movie will be opening on 18 September. Fans in Singapore are eagerly anticipating this year’s Korean Romance Blockbuster.


April Snow will be released on 13 October in Singapore and is jointly distributed by United International Pictures and Encore Films.

“April Snow is the most exciting Korean movie of the year, with a storyline that is touching yet controversial,” said Joyce Lee, Managing Director, Encore Films. We are happy to introduce this high quality film to the Singapore audience in the spirit of charity, as the proceeds from the premiere screening would be donated to the Breast Cancer Foundation.


"It is our pleasure to offer the film in support of the Breast Cancer Foundation and we hope that fans of Bae Yong Joon will also support the cause as this is a charity initiative that is close to the hearts of many of his female fans," said Nicholas Yong, Managing Director, United International Pictures.


"The decision to focus the April Snow premiere on the cause of the Breast Cancer Foundation is truly heartening and we are grateful this charity event will allow us to continue funding for our various activities,” said Angelina Ong, General Manager, Breast Cancer Foundation. "We are especially thrilled to be a part of the excitement of April Snow in Singapore."


Korea’s first Asia-wide romantic blockbuster starring Bae Yong Joon (Korean TV drama Winter Sonata, Untold Scandal) and Son Ye Jin (A Moment To Remember, The Classic, Crazy First Love, Lover’s Concerto) is a heart-piercing love story about a man and a woman who meet when their unfaithful spouses are involved in a serious car accident. Their lives are never the same after that. Directed by HUR Jin Ho (One Fine Spring Day).

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