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Encore Films and Golden Village to raise funds for MILK (Mainly I Love Kids) through The Promise Charity Gala Premiere

Singapore, 6 December 2005 -- Encore Films and Golden Village Pictures, the Singapore co-distributors of the upcoming Asian blockbuster, THE PROMISE, will be working with MediaCorp Radio’s Class 95 FM to raise funds for MILK (Mainly I Love Kids) through a charity gala premiere of the film. THE PROMISE’s lead actor, Korean superstar Jang Dong Gun, will be gracing the event.

The charity screening will be held on 14 December, 9 pm, at GV Grand, Great World City, and 100 tickets for this charity screening are up for sale. Each ticket costs S$50, and net proceeds from the ticket sales will go to MILK, a non-profit organization that takes care of underprivileged children.


The tickets will go on sale this Thursday, 8 December 2005, from 12 noon, at GV Plaza, on a first-come-first-serve basis for one day only. Each person may only buy up to ten tickets at one time with sales on cash terms only.


Besides contributing to a good cause, the charity ticket holders will get to catch Jang Dong Gun at the premiere and take home a set of five limited edition character folders featuring cast Jang Dong Gun, Cecilia Cheung, Nicholas Tse, Hiroyuki Sanada and the main movie keyart. They also stand to win three collector’s THE PROMISE stamp sets worth $100 each.


“Jang Dong Gun is Korea’s top superstar, and we are excited that he will be able to join us at the Singapore charity gala premiere of THE PROMISE. We hope that his fans will do their bit towards helping the less privileged kids at MILK through this charity screening,” says Joyce Lee, Managing Director, Encore Films.


“As the largest cinema chain and leading movie distributor in Singapore, Golden Village is proud to once again partner Encore Films in the Singapore release of what is sure to be the biggest Chinese film of all time - Chen Kaige’s THE PROMISE, and, in accordance with a happy and long established tradition, will host the gala premiere at our GV Grand.” says Kenneth Tan, Managing Director, Golden Village Pictures.


Helmed by acclaimed Chinese director Chen Kaige on a budget of US$35 million, THE PROMISE is the most expensive Asian blockbuster ever made. The fantasy epic features an A-list cast of Asia’s top acting talents, including Korea’s top superstar Jang Dong Gun (“Brotherhood Taegukgi”), renowned Japanese thespian (“The Last Samurai”), award-winning Hong Kong actress Cecilia Cheung (“Lost in Time”) and Hong Kong idol Nicholas Tse (“New Police Story.”)


THE PROMISE opens simultaneously in Singapore, Hong Kong and China 15 December.


Official movie website: http://www.encorefilms.com/thepromise/

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